A strong website is one of the most powerful things you can have as a business. Your website houses everything your company has to offer and tells the world what you’re about. When your business has a website, it opens up new opportunities with current and future clientele. A website makes your goods or services more accessible to the world, creating a totally new avenue for experiential growth!?

The good news: Getting a website is really easy! However, maintaining one may not be the same.

Statistics say that about 33% of small businesses attempt to manage their sites themselves. More often than not, small business owners tend to really struggle with managing and maintaining their website solo. They are typically wearing multiple hats in the company and computer programmer is definitely not the easiest one!?

This difficulty doesn’t go unnoticed online and can often have a negative impact on their brand and cause the company to lose current or future customers. Your website is your one chance to tell the story you want and make a good impression! Here are some of the most prevalent issues found on small business websites.?

sign on pole over here

1. No Call to action?

Call to action or as it’s referred to in the marketing world, CTA, are photos, buttons or lines of text that prompt your customers to make a response. Like a “buy now”, “click here” or “call today!”

Not having a CTA is typically a side effect of poor website design. Without a CTA, visitors to your site will not know what they are supposed to do. Make a purchase? Be educated? Tell them! If customers are confused or frustrated by a site they will go to a competitor with more accessibility. This could negatively impact your bounce rate and google ranking as a result.?

Did you know:

The average website visitor decides whether or not they will do business with you in the first 7.2 seconds of landing on your website.


How to Fix:

Check your site for calls to action! They should stand out for easy website navigation.

On your website you get to tell the story you want to tell! This is the one change for your brand to represent itself the way you want it to. Make sure you use calls to action to tell users what you want them to do on your site (buy, click, call) to promote action.?

Visitors will expect clear direction through the site but it is not always easy if you need more help with CTA we’d be happy to help!

2. No Online Credibility?

Many small businesses are just that – small! Most are unknown entities which may make it difficult to convince your potential customers to make a purchase! Credibility is necessary in order to make people feel comfortable they are going to receive quality service.?

The best way to add credibility to your site is through testimonials and reviews from former customers! Without these positive reviews possible customers may be left to guess about business credibility which may end up burning them in the end. Not a good customer experience!

Online credibility is essential to the success of your business. A simple “buy now” can go a long way.

How to Fix:

Add testimonials to your site! Contact your existing contacts and clients and ask them for some feedback on your services they enjoyed. Adding their positive feedback to your website will make your business more approachable for future visitors.?

3. Poor or Outdated Design?

“Never judge a book by its cover” does not apply for online behavior! It takes as little as 0.05 seconds for a user to form an opinion about your website which could be good – or bad!?

Many small businesses opt for the cheaper routes to design their website. They choose free templates or low cost hosted solutions. This can lead to poor website design that does not reflect the business’ brand identity and ultimately distracts customers from the messages being conveyed.

Visitors that have poor user experiences because of unsatisfactory website performance will not stay on the site and more than likely will not be back. What’s worse is that bad news travels fast. If users are having negative experiences they could spread that word and keep potential customers away too! Having a poorly designed or outdated website could ruin your sale even before you’ve had the opportunity to make it.?

How to Fix:

If it’s been a few years since your last business website update, it might be time! A simple, clean and responsive design that works well on all platforms is a requirement! Many business owners do not “see the value” of putting money into something that you can not touch. In reality, updating your business’ website is an investment in the future success of the company. If your website is in need of an update we’d be happy to help!

small business employee mobile phone computer

4. No Contact Details

How do you find anyone now-a-days? It’s as simple as an internet search! If it’s not easy for your customers to contact you, they never will! If your business has a physical location your phone number, address, and hours of operation need to be easily visible.

Maybe users are accessing your website more on mobile, make it easy for them to reach out with an email or phone number to send a quick message.?

Do you have a contact form on your website? Have you ever tried filling it out for clarity? Broken, complex and repetitive contact forms can drive possible customers off the site. Having the minimum required fields while still gathering relevant message information is the happy medium.?

How to fix:

Make sure all contact information is visible and clickable. If you have a physical location, double check that your phone number is clearly visible towards the top of the page. Last but not least, make sure you have a clear and simple contact form on your site that everyone understands.?

5. No analytics?

Do you have Google Analytics installed on your website? Without analytics you are not able to track data on your site’s progress throughout time. What’s working and what isn’t? With Google Analytics you can set goals for your website and be notified when something changes. Who doesn’t like free help??

How to fix:

Many analytics tools, such as Google Analytics, are free to use and install. Signing up for Google Analytics is quick and only takes a few minutes. If this seems daunting, let the experts help!

6. Poor SEO

SEO, or Search Engine Optimization, is extremely important when it comes to visibility online. SEO helps determine the order search results are displayed. Without it, it would be very difficult for someone to find your site even if they were searching!?

26% of sites do not show up in an online search. This is because they have no Google Page rank at all. If you are a small business you need to ensure that possible clients can find you online when they search for goods and services you offer.?

If your small business website has poorly structured SEO it may be difficult for Google to read and rank your site accordingly with other relevant content. This could make your site exponentially miss out on possible customers and revenue.?

Did you know:

4 in 5 consumers conduct local searches on search engines; 88% on Smartphone, 84% Computer/ Tablet.


How to fix:

In order for your site to rank in Google Searches, your website must be structured correctly for your content to be categorized correctly. That’s why we have SEO! Not sure how it works? We can help.

social media posting times

7. No Social Media

You are limiting your brand’s reach by not having social media! Social media allows your customers to easily share their positive experience with your brand. This is free advertising! You can be adding new testimonials to your website all the time when happy customers can connect with you on the platforms they are using. It is important that your business accesses this clientele base of nearly a third of the world’s population that is using social media.

Social media is a powerful marketing tool and helps make your business seem more down-to-earth. Independent users and businesses alike gain a following by creating branded and non-branded eye catching content that is relevant to their followers. This, just like any other site, helps a business further relationships with customers wherever they go.?

How to fix:

Create some social media sites! Make sure that your social media is clearly displayed on your business’ website. Ensure share buttons are available on all produced content so that your content can be shared around the world. The easier for customers to share, the more they will! Be sure to interact with clients and potential customers that post and comment questions. It always pays to be a responsive business!?

8. Not Mobile-Friendly

Websites are different from device to device. Now that internet use on mobile devices has surpassed internet use on computers, Google now uses its ‘mobile-first’ search algorithm, which looks at the mobile version of your site first. So, if your site is not optimised for mobile, you might find that it’s further down in its ranking in search engines. Having a mobile-friendly site is essential!?

If your website is not mobile-friendly you are losing over half of your potential customer reach, hurting your SEO and ultimately lowering rankings in search engines. Nothing is beyond repair with the professionals on your side! We would be happy to help!

Did You Know:

62% of consumers that do a product or service search on their phone make a purchase within 24 – 48 hours.


How to Fix:

The #1 way to make your website mobile-friendly is to make it responsive. A responsive website automatically adjusts based on the device for optimum display. This means that your potential customers will not have to zoom and drag your website around just to read; your site will do the work for them!?

9. Cheap hosting?

As a small business, your company is more than likely your livelihood and one of your biggest assets. This is the time to do some real investing in your company’s future. Cheap hosting is often directly linked to the speed of your site, as cheap hosting uses shared servers, shared resources, shared security and shared bandwidth to lower their costs and make it ‘cheap’.?

Page speed is another contributing factor when it comes to your website’s overall SEO. If your page is very slow it will be ranked lower in Google’s search results in favor of better running websites to keep users happy. Having a quality hosting service will positively impact your website’s SEO and should keep potential customers on your site with short load times.?

How to fix:

The saying ‘you get what you pay for’ is true when it comes to hosting services. This is the part of the business that you need to consider investing in. A quality hosting service could? give your website fast loading times and secure daily backups for great support.?

10. No Technical Help?

Many small businesses do not have a position designated to technical support so it falls into the hands of the least busy person. This is a major setback for your business! Without proper technical support, small businesses run the risk of costly mistakes or security breaches.?

Do you know what to do if your website were to break? Is your site safe and secure? Do you know when and how to do software updates?

How to fix:

One guaranteed way to have your site secure, prevent technical glitches, and the resulting costly downtime, is to see a web designer or developer that offers monthly website maintenance services! The money your business spends on optimizing your website’s performance is a fraction of what it costs to rebuild from scratch if there were to be a breach.?

Need more help??

Call us or visit online for a free consultation and estimate. No high pressure sales tactics, confusing obligations, or any other nonsense. Just real answers to your questions and solutions to your problems. http://www.canaldelivros.com/?

originally posted by: cptcreative.com/10-biggest-problems-with-small-business-websites

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