Online shopping revenue will be at an all time high this holiday season. Here are 4 tips to get your holiday advertising strategy off to a good start.

From now until September 2020, Google is giving businesses the opportunity to promote themselves for free in Google Maps using promoted pins.

In an effort to provide support for businesses, health workers and organizations during the coronavirus pandemic, Google has announced $340 million will be issued in ad credits for small and medium-sized businesses.

Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Your search history, web browsing, social media habits, and online purchase data is all freely available. But beyond that, much more is known about you by those who know how to find it and are willing to pay for it.

Campaigns may now?spend as much as twice the daily budget?that advertisers set for their campaigns, many advertisers now find themselves heading into the fourth quarter with some unanswered questions about the implications of this new structure.