Business is Always Changing!?


Not that long ago advertising for a business was very different! Taking out ads in the local newspaper and plastering your name on billboards for miles was seen as an essential step in advertising and getting the public’s attention. Although these are still valuable ways to raise awareness for your business in the community, you cannot ignore the overwhelming shift to online consumer interaction with businesses around the globe! Digital marketing is here to stay!


When someone is in need of a product or service more often than not they are turning to an online search engine such as Google or Bing to complete their transaction. According to a 2014 study from Advanced Web Rankings, more than 67% of all clicks on SERPs go to the top five listings. Approximately 95% of people do not look past the first page before making a decision on who to give their money to!


If you have not managed your digital marketing or did not realize it existed, now is a better time than ever to get started! Especially in these trying times of social distancing and nation-wide lockdowns, you cannot rely on word of mouth or in person interactions to get the word out about your business any longer. Want more pandemic advice? Here are 7 SEO opportunities to focus on right now. Digital marketing may just save your business!

Social media apps

Benefits of Digital Marketing


When you are utilizing digital marketing you are able to reach your customers without them even leaving their home! Studies show the average person spends up to 2 hours a day on their mobile device shopping. Why not advertise to your customers where they are already searching all day every day?


Choose Your Cost


Kick starting your own business was the hard part! Fortunately when it comes to setting up your business for digital success it is relatively easy and low cost! You can choose to put out as many or few ads as you would like thus staying on budget. Digital ads are also significantly cheaper than the more traditional options like billboards and paper ads. This means that you could potentially put out more digital advertising for the same cost!


Increase Your Profits


Reaching a customer base searching for your products or services will immediately and dramatically increase profits! WIth digital ads your business has the ability to reach a whole new customer base that is already searching for your services! Implementing proper digital marketing practices is the best way to achieve a stable rise in profits.??

Hands holding mobile device digital marketing

Without Digital Marketing, Your Business Can’t Grow


The simple truth is that the world is online today. In order to survive as a business your tactics must evolve along with the consumers! Unfortunately, there is no way around it, in this day and age all businesses must have a digital presence or they will not succeed. It’s that simple!?


It is time to stop fighting it! The internet is a powerful and well-established tool. It is not going away any time soon so you might as well embrace it and maybe even use it to your advantage! To ignore such a large and obvious potential customer base could put your company in jeopardy. That is why digital marketing is an absolute must!?


Digital marketing is one of the best things you could do for your business. When you implement these tactics you are increasing your customer base, making your business look and operate better and increasing profits! Utilizing your knowledge of what your customers want will give you a competitive edge no matter what business you’re in.??


How do I get started?

We’re the experts! We are a full-service Grand Rapids web design and digital marketing agency that’s here for your business. We’ll make it easy for you (and your budget). Our goal is to create real value for our clients.

?We can help! Visit or call a ninja 616 – 275 – 2810

From now until September 2020, Google is giving businesses the opportunity to promote themselves for free in Google Maps using promoted pins.

In an effort to provide support for businesses, health workers and organizations during the coronavirus pandemic, Google has announced $340 million will be issued in ad credits for small and medium-sized businesses.

Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Technology is continually reshaping the digital marketing landscape and paid search continues to evolve as an omnipresent influencer.

Your search history, web browsing, social media habits, and online purchase data is all freely available. But beyond that, much more is known about you by those who know how to find it and are willing to pay for it.

Campaigns may now?spend as much as twice the daily budget?that advertisers set for their campaigns, many advertisers now find themselves heading into the fourth quarter with some unanswered questions about the implications of this new structure.